Product photography for food & beverage ecommerce
Bottles, cans, jars and packaged goods are some of the easiest products to photograph well — and the easiest to automate. Here's how to get clean, consistent packshots for a food & drink catalogue.
What makes food & beverage shots work
- Label facing forward. Centre the label, keep it straight, and make sure it's readable — it's the hero of the shot.
- Soft, even light. Glass and glossy packaging show every hot spot; diffuse light beats a bright flash.
- Clean background. White or transparent so the product pops and every SKU matches.
- Consistent crop & size. Same square format so the catalogue lines up.
The fast workflow
- Stand the product up with the label facing the camera.
- Light it softly to avoid glare on glass and gloss.
- Shoot on a plain backdrop with any phone.
- Scan the SKU and publish — background removed, cropped and sent to the right product automatically.
Why it's a great fit for automation
Packaged food and drink are uniform, upright and label-forward — exactly the kind of product an automated pipeline handles perfectly. Shelfshoot lets your team shoot a whole range on a phone and publishes clean, consistent packshots to Shopify, WooCommerce and more by SKU — ideal for large drinks, grocery and FMCG catalogues that change often.
Clean packshots for your whole range
Scan, shoot and publish consistent food & beverage images. Try Shelfshoot free — 10 images, no card.
Try Shelfshoot freeFAQ
How do I photograph bottles and cans without glare?
Use soft, diffuse light from the sides rather than a direct flash, keep the label facing the camera, and avoid bright reflections behind you. Glass and glossy cans show every hot spot, so even lighting matters more than a powerful light.
What background is best for food and drink product photos?
A clean white (or transparent) background is the safe default for catalogue and marketplace listings. Shoot on a plain surface and remove the background so every packshot is consistent.
Can I shoot food and beverage packshots with a phone?
Yes. For packaged food and drink, a phone plus even light and automatic background removal produces clean, consistent catalogue images. Shelfshoot does the background removal, cropping and publishing automatically.